New Ads, I Mean Kits

By: Martha | July 20th, 2008

Without much fanfare, the new kits were released on Friday, along with a slew of new sponsors. I love the home ones — narrow stripes are so classic and flattering, though I sort of doubt that was Lotto’s whole goal. And the away ones are nice, I guess, but it’s a bit hard to tell when an ad covers half the front of the damn shirt. For god’s sake, they look like F1 drivers or something. I mean, on the sleeves? Up the side of the shorts? Really? I hope the club are at least getting paid well for those.

Four more pictures for your evaluation under the cut.

Category: Nice Team News, pictures

Tags: kits, Nice Team News, OGC Nice, pictures

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• Jennifer |  July 20th, 2008 at 1:25 pm

  
  
  

  How many ads are there on the kit anyway?
  I’m kinda glad that Bordeaux’s is much easier on the eyes..

  Posted from United States

  

• richard |  July 20th, 2008 at 2:13 pm

  
  
  

  as i’m sure most will say, they would be great without so many sponsor logos.

  Posted from United States

  

• Martha |  July 20th, 2008 at 2:38 pm

  
  
  

  Jen, I count five on each shirt, and two on the shorts. Good LORD.

  I would love to see a tally sheet, Richard, of how much they’re getting for each ad — it’d make me feel a little better if I knew they were bringing in substantial income.

  Posted from United States

  

• Matt |  July 20th, 2008 at 2:52 pm

  
  
  

  I find it interesting that in France and Scandanavia, there are loads of sponsors on most clubs kits, seemingly in every empty space, while in England/Scotland and Germany their is usually one. Obviously their are exceptions in both cases but for the most part they hold true. Must be a cultural thing.

  Posted from United States

  

• Martha |  July 20th, 2008 at 3:42 pm

  
  
  

  Italy too, Matt — one sponsor on the shirt, and that’s it, even for the tiny, poorest clubs, at least in the top leagues. I’d love to know the history of the advertising-creep in the leagues were many are common; it seems like the bigger, richer clubs (at least in France) are exceptions to the rule there.

  Posted from United States

  

• Inara |  July 20th, 2008 at 4:49 pm

  
  
  

  In France, sponsorship deals are restricted - no gambling, alcohol, or smoking sponsors, which often are the most lucrative. Also, L1 gets less coverage than the other top four leagues, so fewer companies are interested in sponsoring a team that plays in a league that is pretty much only broadcast in France.

  Posted from United States

  

• Inara |  July 20th, 2008 at 4:50 pm

  
  
  

  I forgot to add - so most French clubs need more sponsors to get what even a bottom feeder in Spain or Italy gets.

  Posted from United States

  

• Martha |  July 20th, 2008 at 5:00 pm

  
  
  

  Thanks Inara, the limited viewership makes a lot of sense, particularly for the teams that get exposure only when they play Lyon.

  I’m sure I’m missing something terribly obvious here, but I can’t offhand think of any top-flight Italian teams that have kit deals with gambling, alcohol or smoking sponsors. I’ll have to pay more attention to the ads in the grounds to see if they’re there or not.

  Posted from United States

  

• Andrew C. |  July 20th, 2008 at 5:24 pm

  
  
  

  AC Milan: BWin.com

  Posted from United States

  

• Martha |  July 20th, 2008 at 5:51 pm

  
  
  

  HA! Thanks Andrew — like I said, missing something terribly obvious.

  Posted from United States

  

• Dave Martinez |  July 20th, 2008 at 11:32 pm

  
  
  

  Welcome to NASCAR.

  Posted from United States

  

• Jennifer |  July 21st, 2008 at 7:39 pm

  
  
  

  (LOL. That’s why I love Milan.)
  

  Posted from United States

  

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