Comments on: New Ads, I Mean Kits

By: Jennifer

Jennifer — Tue, 22 Jul 2008 00:39:36 +0000

(LOL. That’s why I love Milan.)

By: Dave Martinez

Dave Martinez — Mon, 21 Jul 2008 04:32:03 +0000

Welcome to NASCAR.

By: Martha

Martha — Sun, 20 Jul 2008 22:51:59 +0000

HA! Thanks Andrew — like I said, missing something terribly obvious.

By: Andrew C.

Andrew C. — Sun, 20 Jul 2008 22:24:50 +0000

AC Milan: BWin.com

By: Martha

Martha — Sun, 20 Jul 2008 22:00:27 +0000

Thanks Inara, the limited viewership makes a lot of sense, particularly for the teams that get exposure only when they play Lyon.

I’m sure I’m missing something terribly obvious here, but I can’t offhand think of any top-flight Italian teams that have kit deals with gambling, alcohol or smoking sponsors. I’ll have to pay more attention to the ads in the grounds to see if they’re there or not.

By: Inara

Inara — Sun, 20 Jul 2008 21:50:57 +0000

I forgot to add – so most French clubs need more sponsors to get what even a bottom feeder in Spain or Italy gets.

By: Inara

Inara — Sun, 20 Jul 2008 21:49:26 +0000

In France, sponsorship deals are restricted – no gambling, alcohol, or smoking sponsors, which often are the most lucrative. Also, L1 gets less coverage than the other top four leagues, so fewer companies are interested in sponsoring a team that plays in a league that is pretty much only broadcast in France.

By: Martha

Martha — Sun, 20 Jul 2008 20:42:05 +0000

Italy too, Matt — one sponsor on the shirt, and that’s it, even for the tiny, poorest clubs, at least in the top leagues. I’d love to know the history of the advertising-creep in the leagues were many are common; it seems like the bigger, richer clubs (at least in France) are exceptions to the rule there.

By: Matt

Matt — Sun, 20 Jul 2008 19:52:31 +0000

I find it interesting that in France and Scandanavia, there are loads of sponsors on most clubs kits, seemingly in every empty space, while in England/Scotland and Germany their is usually one. Obviously their are exceptions in both cases but for the most part they hold true. Must be a cultural thing.

By: Martha

Martha — Sun, 20 Jul 2008 19:38:47 +0000

Jen, I count five on each shirt, and two on the shorts. Good LORD.

I would love to see a tally sheet, Richard, of how much they’re getting for each ad — it’d make me feel a little better if I knew they were bringing in substantial income.